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Ozwald Boateng OBE (/ˈÉ'zwÉ™ld ˈboÊŠtɛŋ/; born 28 February 1967) is an English fashion designer of Ghanaian descent, known for his trademark twist on classic British tailoring and bespoke style.

Biography


Ozwald Boateng

Boateng, whose parents emigrated from Ghana in the 1950s, was born in 1967 in Muswell Hill, North London.

Boateng was inspired by the immaculate suits his father wore, and received his first suit from his mother aged eight: a double-breasted in purple mohair. At fourteen, he found a summer job sewing linings into suits.

Early career

While studying computer science at Southgate College at age 16, he was introduced to cutting and designing by his girlfriend. Using his mother's old sewing machine, he started designing and selling to his fellow students, and switched to graduate in fashion and design.

Boateng helped a friend to make clothes for a fashion show, and after receiving praise for his work, sold his first collection to a menswear shop in Covent Garden. Some of his first pieces were also sold in Academy, Newburgh St. C1987 This enabled him to open his first studio in Portobello Road in 1991. In 1994, Boateng staged his first catwalk presentation during Paris Fashion Week, the first tailor to stage a catwalk show in Paris.

Savile Row

Mentored by Tommy Nutter, the success of the Paris show in 1994 enabled Boateng to open his boutique on Vigo Street, the south end of Savile Row, in 1995.

Boateng's contemporary approach to menswear design helped to forge a new appreciation for Savile Row, and draw in a younger demographic. Boateng's moved fully into Savile Row in June 2002,.

In 2005, Boateng was honoured with a major 20-year retrospective event at the Victoria and Albert Museum. The exhibition recognised that Boateng had by combining the highest standards of execution with a fresh, vibrant design philosophy, successfully captured the imagination of both the media and the public.

In 2008, Ozwald Boateng's new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street. The signage and interiors were co-designed with British-Ghanaian Architect David Adjaye. Boateng commented: "The fact that I am now in the old Anderson and Sheppard store means a lot to me. Before I even opened my store on Vigo Street, I never dreamed that I would have my own flagship store in place of tailors that represent the cornerstone of British Tailoring and Savile Row."

Fragrance

In 2003, Boateng launched an original concept in fragrances for women. Bespoke comprises two different vials of fragrance within an elongated, jewel-like bottle. Developed with the whole essence of "bespoke" in mind, women have the option of wearing each fragrance separately, or adopting the "bespoke" approach by layering and mixing the two synergistic fragrances together in differing proportions, to create an infinite variety of fragrances to suit their mood and personality.

Present

In 2007, Boateng merged the corporate headquarters of his company with his redesigned flagship store on Savile Row. Today, in addition to a bespoke service, Boateng also produces two ready-to-wear collections a year, produced at the former Chester Barrie factory in Crewe, Cheshire.

Collaborations



Givenchy

LVMH President Bernard Arnault appointed Boateng Creative Director of Menswear at French Fashion house Givenchy. His first collection was shown in July 2004 in Paris, at Hotel de Ville. Boateng parted with Givenchy after the Spring 2007 collection.

Coutts

In 2004, Coutts approached Boateng to design a new Super-Premium credit card. The Coutts 'World Credit Card' appears in Boateng's trademark imperial purple, designed to communicate a new modernity and supreme elegance.

Virgin Atlantic

In 2004, Boateng designed new amenity kits for Virgin Atlantic's Upper Class. Critically claimed to be the most stylish first class kits available to travellers on any airline, the design increased pick rate fivefold.

2007 African Union summit

Boateng was commissioned by John Agyekum Kufuor, President of the Republic of Ghana, to design and orchestrate a show at the 9th Annual African Union summit in 2007. Held in Accra, it coincided with 200 years since the cessation of the transatlantic slave trade, and 50 years of independence for Ghana.

Film and television



Boateng has designed bespoke costumes for films including: Hannibal, Lock, Stock and Two Smoking Barrels, Tomorrow Never Dies, Sex and the City, Ugly Betty, Eastern Promises, Gangster Number One, Alfie, Assault on Precinct 13, The Matrix, Miami Vice, Oceans 13, and Rush Hour 3.

A Man's Story

Director Varon Bonicos filmed Boateng between 1998 and 2010 for fly-on-the-wall feature documentary, A Man's Story, released in March 2012.

House of Boateng

On 22 June 2006, the Sundance Channel and Reveille LLC released an eight-part real life documentary series called House of Boateng, tracking the journey of Boateng as he embarks on the expansion of his brand in the United States. The series was produced by Robert Redford and Ben Silverman.

Short Films and Projects

As well as Design, Boateng has long had a passion for cinematography and has been heavily involved in film, also creating and directing numerous projects of his own.

Timeline

  • 1994: Debut Show â€" Boateng releases his first venture into film alongside his Paris Catwalk show, a short movie dramatising the events and struggles leading up to the show.
  • 2004: Arizona â€" First directorial debut, a short film entitled Catching Dreams, based in the Grand Canyon area. Shown at Boateng's debut show in Milan.
  • 2004: Florence â€" A film is released at the Pitti Imagine in Florence, chronicling the past 10 years of his life.
  • 2004: Givenchy â€" Boateng shows a Japanese style manga style animation at his debut show as Creative Director for Givenchy.
  • 2005: China â€" The short movie No Boundaries is filmed in the Guilin District of China. Shown at second show for Givenchy. It premieres at the Tremblant Film Festival in 2006, Canada, and comes second in the Short Film category.
  • 2009: Why Style Matters â€" In collaboration with BBC4, Boateng releases a documentary on the significance of Savile Row in the 21st century and the renewed interest in Tailoring. Features Giorgio Armani.

Personal life


Ozwald Boateng

Divorced from his first wife Pascale, Boateng then married Azerbaijani model and former student of the London College of Fashion, Gyunel. The couple had two children, Emilia and Oscar, before divorcing in 2009.

In 2008, Boateng was appointed to the REACH committee, as part of an independent panel to identify and recruit national role models who work to help raise aspirations of black boys.

Boateng, alongside Kola Aluko in partnership with Atlantic Energy, founded Made in Africa Foundation, a UK non-profit organisation established to assist the development of the African continent, by providing first-stage funding for the feasibility studies and business development of large-scale infrastructure projects based in the region.

References


Ozwald Boateng

External links


Ozwald Boateng
  • OzwaldBoateng.co.uk official company website
  • Ozwald Boateng at the Fashion Model Directory
  • Ozwald Boateng at the Internet Movie Database

Ozwald Boateng

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